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The ACCC has cleared, provisionally, the proposed deal between Optus and NBN Co under which Optus is to be paid around $800m to shut down its HFC network and transfer customers onto the NBN. read moreO4 provides field ops solution for Bartter
Stan Beer
Thursday, 27 October 2005 10:00
Wireless field solutions provider, O4 Corporation, has been selected by Bartter Enterprises, one of Australia's largest poultry producers, to provide a handheld field operations solution for its sales representatives and merchandisers.
Bartter employs over 4,500 staff throughout its farming, processing, distribution and marketing, and sales operations under the Steggles brand. Bartter will deploy the O4 Field Operations Solution for its 68 field workers on a Pocket PC phone edition, enabling the field force to have on-hand access to sales information.
According to Simon Bartter, sales director, Bartter Enterprises, a key driver in choosing the O4 Solution was its ability to help optimise Bartter's relationship with the retail outlets.
'To keep up with the fast pace of the food industry, we needed a solution that is simple to use, yet able to organise and deal with our extensive sales data in order to drive sales growth,' said Bartter.
'O4 offered a comprehensive solution that will allow our field force to input and receive key sales information. This helps us to focus on working with retail outlets on product supply as well as ensuring our sales operations continue to run seamlessly,' he said.
The O4 solution will be rolled out to Bartter's field staff employed in three different divisions - retail, quick service and food service. The solution is designed to simplify order taking across all divisions, and to replace Bartter's paper-based system to input sales data.
'The O4 Solution ensures that sales information is always up to date and reduces operating costs and errors associated with a paper-based system,' said Ashley Bloch, managing director, O4 Corporation. 'Minimising mistakes, accelerating the flow of sales information and standardising reporting and field processes are just some of the fundamental benefits Bartter will gain from using the O4 Solution. The end results will be increased revenue, lower operational costs and the quality delivery of service to customers.'
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