Fuji Xerox Printers realigns for growth push in Australia

Peter Dinham
Friday, 27 March 2009 20:05

IT Industry - Deals

Fuji Xerox Printers has given the responsibility for its marketing and communications functions in Australia and New Zealand to Brad Monsbourgh, communications manager for Asia Pacific and China, in a move which the company says recognises the strategic importance and growth opportunities in both countries.

James Henderson, president of Fuji Xerox Printers in Asia-Pacific and China said Australia continued to be a strategic market for the company and it would invest resources to strengthen and grow its market share in Australia.
 
“Brad’s energy and vision will ensure Fuji Xerox Printers continues to maintain its mindshare in front of our channel partners and key decision makers.

“Fuji Xerox Printers relies on our partners’ success to continue our growth in Australia and New Zealand, and we will arm our resellers with the right tools to win business and demonstrate the value Fuji Xerox Printers can bring to their customers.”

In his new role, Monsbourgh has responsibility for management of the marketing of Fuji Xerox printers in both Australia and New Zealand, including its Channel 1st program, as well as acting as spokesperson for channel initiatives.
 
Roger said Monsbourgh would continue to be responsible for developing and implementing the marketing of Fuji Xerox Printers brand across 13 countries around Asia-Pacific from the Sydney office.
 
A 20-year veteran of the IT industry, Monsbourgh has been with Fuji Xerox Printers for more than five years and was previously general manager at Internet Business Systems and marketing director for Iomega Australia/Asia Pacific.