Unified communications adoption faces hurdles in Asia Pacific: Report

Peter Dinham
Wednesday, 25 March 2009 20:20

IT Industry - Deals

The survey found that a significant number of companies are planning to purchase VoIP solutions over the next 12 months, which Pandey believes will accelerate adoption in the region “as VoIP is an important aspect of unified communications and once a VoIP system is in place, organisations will be more inclined to unify communication in their organisation.”

The report also brings to light low user satisfaction with unified communications, with only 13% of survey respondents using UC terming their experience ‘very satisfying’, with a high percentage of respondents ‘somewhat satisfied’.

Advising vendors to invest in market education and awareness-building, Springboard also reported that many businesses confused unified communications with unified messaging and had little understanding of the former’s benefits.
 
“Vendors would be well-served by taking an incremental and pragmatic approach to unified communications sales in the region rather than pushing grandiose visions that will be harder to sell, and perhaps even more difficult to secure high satisfaction post-sale,” Pandey advised.

If you’re contemplating deployment of UC, you can read more of Springboard’s research report at Research Central.