WebSpy claims early success with e-commerce initiative

Peter Dinham
Wednesday, 25 March 2009 08:34

IT Industry - Deals

WebSpy, a global vendor of internet monitoring, analysis and reporting software, claims ‘remarkable success’ with implementation in February of an e-commerce initiative in a partnership with e-commerce service provider, Avangate.

WebSpy CEO Jack Andrys, said the company had joined forces with Avangate to facilitate secure online purchases of Analyzer Standard, WebSpy’s SMB Internet monitoring and reporting software.

WebSpy had also enabled partners and online shopping sites to incorporate Avangate’s e-commerce links into their websites and receive a commission on every sale linked from their site.  Andyrs, claims the e-commerce initiative had proven to be an immediate success for a number of reasons, not least because monthly Analyzer Standard leads had increased by 30% and new online affiliate requests, from resellers and download sites wanting to promote the software, were steadily increasing.

“Avangate’s technology has automated the majority of sales and administrative efforts involved during a regular trial-to-purchase scenario. Our sales team is still involved checking up on prospects but Avangate has freed up their valuable time substantially.

“As a result of Analyzer Standard’s e-commerce triumph WebSpy will shortly make another two solutions, WebSpy Live and WebSpy Sentinel, available via Avangate’s e-commerce Network.”
 
Åsa Davidsson, WebSpy’s marketing co-ordinator, claims the key factor behind the e-commerce success was its simplicity, and Avangate’s “very sophisticated technology makes it effortless for us, as a vendor, to manage products, sales, reporting and to efficiently push our solution through established software download sites.”
 
Davidsson said WebSpy’s online affiliates benefited from the same simplicity by being able to register, add links to their website, and start selling products and earning commissions in a matter of hours.