SAS Australia establishes new role for beefed up sales effort

Peter Dinham
Monday, 09 March 2009 15:30

IT Industry - Deals

The Australian arm of business analytics and business intelligence vendor, SAS, has beefed up its sales effort in the Australian market by creating a new position for a sales director and consolidating all sales functions and industry approaches under the new appointee.

SAS today announced it had appointed Andrew Batchelor as sales director reporting directly to Gordon Clubb, the Australia and New Zealand managing director.

Clubb said the newly created position would leverages SAS’s strengths by consolidating all sales functions and industry approaches under one leader.

He said Batchelor would assumes responsibility for both new business sales and customer development across all industry sectors Australia-wide, including government, and be based at the company’s Sydney head office.

Batchelor said there was no doubt that SAS was best positioned to deliver what managements now needed more urgently than ever - the means to make better informed decisions and make them faster.

Batchelor joins SAS from MessageLabs where he was the London-based director, EMEA strategic accounts and UK enterprise business.  Prior to that he was Oracle’s regional director for New South Wales, Queensland and New Zealand, coming to Australia from his role as New Zealand country manager for PeopleSoft