Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Yahoo! has bought UK company, Whereonearth, which maintains a database of global locations referenced by latitude and longitude.
The company announced the acquisition on its blog site, saying: "in an offline world 80-90 percent of purchases happen within 8-10 miles of your home...Internet users should expect their search results to reflect their lives more precisely. Same for advertisers - they need to target users with more meaningful, relevant ads based on the user's locality... Whereonearth's very talented team of software engineers and Geographic Information Systems (GIS) experts have worked hard to develop sophisticated technology that contains a unique combination of global data and software algorithms that make local search possible. Together, we'll be able to provide the most geo-relevant information across all of Yahoo!'s products and services."
Whereonearth claims to have covered overs 90 percent of Europe, Asia and the Americas.
David Bass
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