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read moreYahoo! buys global geographic info company
Stuart Corner
Thursday, 20 October 2005 18:46
The company announced the acquisition on its blog site, saying: "in an offline world 80-90 percent of purchases happen within 8-10 miles of your home...Internet users should expect their search results to reflect their lives more precisely. Same for advertisers - they need to target users with more meaningful, relevant ads based on the user's locality... Whereonearth's very talented team of software engineers and Geographic Information Systems (GIS) experts have worked hard to develop sophisticated technology that contains a unique combination of global data and software algorithms that make local search possible. Together, we'll be able to provide the most geo-relevant information across all of Yahoo!'s products and services."
Whereonearth claims to have covered overs 90 percent of Europe, Asia and the Americas.
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