Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Tasmanian based telecommunications service provider, Southern Cross Telco and Mobil has gone out into the high street and shopping malls with aretail campaign which it intends to extend to the mainland, if it is successful.
The company, a subsidiary of ASX listed Orion Telecommunications resells Telstra and Optus fixed line services and Telstra GSM and CDMA cellular. It has hitherto marketed exclusively by direct telesales. It has also operated areferral service for Internet services provided by Pacific Internet but is moving to reselling these under its own brand name.
The company was established in 1994 as QAI Australia, sold to NTT Australia then bought back by some of its original shareholders through US based Newtel and subsequently listed as Orion Telecommunications which now owns several overseas operations originally owned by Newtel. Southern Cross is the largest subsidiary. Other operations in Ireland, Spain and the UK have about 20,000 subscribers in total. Southern Cross has 51,000 and annual revenues of about $44 million.
David Bass
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