Intentia wins CRM contract with Unomedical

Stan Beer
Friday, 07 October 2005 11:00

IT Industry - Deals

Intentia Australia has closed a CRM software deal with medical solutions provider Unomedical, to implement a sales and marketing solution across Unomedical’s Australian operations.

Specialising in the manufacture and distribution of single-use medical and surgical products, Unomedical has embarked on the CRM project in a bid to modernize and improve its sales and customer relationship management processes.

Until recently, Unomedical has relied on a number of databases and on the personal knowledge and systems of staff to manage sales and customer activities.

With its Australian operations growing, Unomedical wanted to standardise processes and centralise its systems, with the aim of enabling more organised tracking and management of its sales and customer activity, and maximising retention of intellectual property.

“Our sales force has become a significant proportion of our business in Australia. As we continue to develop, it’s vital for us to adopt a structure that will more effectively support those resources—and ultimately, achieve more productive and profitable outcomes for the business. It’s an investment in our future,” said Ross Halfacree, business development manager, Unomedical Australia and New Zealand.

The solution will be rolled out as one project phase and is estimated to be completed by February 2006 when all training will also be completed.