Stuart Corner
Tuesday, 22 July 2008 11:39
IT Industry -
Deals
Page 2 of 3
These include NearMap's HyperPod aerial camera system which, it is claimed, captures city or state wide areas at a small fraction of the operating and capital costs for alternative camera systems - and captures overhead and four oblique photos while doing so.
The HyperPod generates about 1Gigabyte of raw image data every second. To process the individual photos into seamless photomaps, NearMap's HyperVision photomap processing solution runs on supercomputer clusters of hardware and, it is claimed, can produce a complete city-wide photomap within a few days, compared to several months with alternative solutions. This works with another innovation, the HyperWeb solution, which "can serve the many terabytes of city photomaps to consumers."
NearMap has a US patent pending for the HyperPod, and will be lodging additional patent applications in the near future. It plans to license its very high resolution photomaps to Government agencies and to the real estate, insurance and resources industries, and to other commercial users, as well as generate location sensitive online advertising revenue. "NearMap is in active discussions with government, defence and commercial entities interested in licensing NearMap's products," according to Ipernica.
Other information about NearMap is non existent: a Google search revealed no reference that could be linked to the company with any certainty. But according to Ipernica, NearMap was profitable in FY 07/08 and its revenue model includes both direct licensing to government and industry and location sensitive online advertising (for example a local bank advertising its loan facilities to a consumer looking at a high quality photo of a house and surrounds via the web).
Ipernica says that NearMap selected Perth in Western Australia for its initial proto-type and preproduction testing. "High resolution photomaps have been captured monthly for the last six months for the city and as a result Perth has some of the most - if not the most detailed and changing photomaps ever flown for a city in the world."
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