Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Microsoft is now the exclusive provider of contextual and paid search advertising for the network, which includes The Wall Street Journal Online, Barrons.com, MarketWatch.com and AllThingsD.com.
Dow Jones & Company, the publisher of the Wall Street Journal was acquired last year by Rupert Murdoch's News Corporation. NewsCorp also owns MySpace, which has an advertising agreement with Google that's set to run until 2010.
Whether the WSJ tie-up heralds a realignment of NewsCorp in Microsoft's favour remains to be seen.
When MySpace signed an advertising deal with Google, Microsoft quickly sealed an exclusive arrangement with Facebook. Last year, the relationship was expanded and Microsoft took an equity stake in Facebook, but the rivalry between MySpace and Facebook is apparently not enough stop other NewsCorp units from signing with Microsoft's digital advertising operation.
David Bass
| ComOps, a leading Australian provider of business software products and services, has won a competitive tender to deploy its Salvus safety, r…
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