Telstra has revealed the addition of almost one million new mobile services in the six months to December 2011, but Sensis revenues plummeted 24 percent in 12 months.
Gotalk's phonecard distributor CardCall, has been appointed a reseller for Prepaid Partners authorised distributor of Telstra prepaid calling products including Next G mobile services.
The agreement, which took effect on October 15, replaces gotalk's five and a half years association with Optus prepaid mobile services. Gotalk CEO, Steve Picton, said it would allow gotalk/CardCall to offer a one stop shop for all prepaid telecommunications needs, including Telstra's prepaid mobile and the new Next G service, prepaid Home and Telstra's 'Phonecard' and 'PhoneAway' calling cards. Gotalk claims that CardCall is Australia's largest phonecard distributor, with products in more than 30,000 retail outlets
Telstra's appointment of Prepaid Partners was announced in June as one of several initiatives to revamp its mobile retail operations following the breakdown of its long-term relationship with Crazy John's. Prepaid Partners, a company of former Optus executives, planned to sell prepaid Telstra phonecards at 7000 milk bars and service stations around the country. Electrical goods retailer, JB Hi-Fi, and Mr Digital were also appointed as a Telstra dealer.
Telstra also announced the appointment of Andy Ellis, a former executive at UK electrical goods retailer Dixon's Group, as executive director of Telstra Shops, reporting to consumer marketing boss David Moffatt. Ellis was charged with managing an aggressive retail expansion plan that involve signing up new dealers and opening new Telstra Shops. Telstra at that stage had 300 retail shops, having added 70 in the previous 10 months.
David Bass
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