Yahoo! taps First Rate ad network

Stephen Withers
Tuesday, 16 October 2007 13:29

IT Industry - Deals

Yahoo! Search Marketing has teamed with online marketing agency First Rate to improve the distribution of its sponsored search listings.

First Rate's The Performance Network delivers ads to web sites based in Australia and New Zealand. The Yahoo! deal means any spare inventory can be filled with text ads from Yahoo! Search Marketing.
 
"The partnership with First Rate’s TPN Network expands our sponsored listings distribution network in both Australia and New Zealand, and provides us with increased and diversified traffic to benefit the range of businesses who have Yahoo! Search Marketing search advertising campaigns," said Sam Stern, head of business development partner solutions for Australia and New Zealand at Yahoo! Search Marketing.

First Rate CEO Jon Ostler said the deal would provide a new advertising revenue stream for TPN's network of publishers.