- You spend a lot of time thinking about Facebook or plan use of Facebook.
- You feel an urge to use Facebook more and more.
- You use Facebook in order to forget about personal problems.
- You have tried to cut down on the use of Facebook without success.
- You become restless or troubled if you are prohibited from using Facebook.
- You use Facebook so much that it has had a negative impact on your job/studies.
Based on responses of (1) Very rarely, (2) Rarely, (3) Sometimes, (4) Often, and (5) Very often, the researchers suggest that a score of 4 or 5 on at least four items indicates a Facebook addiction.
Worse, according to a related study, although participants indicated the desires for sleep and sex were strongest, desires for media and work were the hardest to resist.
Mr Zuckerburg has a lot to answer for.
Oh, and any similarity (according to the six-point plan) between addiction to Facebook and to alcohol is entirely coincidental.
Unless readers would make the argument that all addictions are the same, it's merely the object of desire that changes.