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Cloud computing
has often been touted as the technology of the future. However, in Australia, where the vast majority of businesses fall into the small to medium range, the Cloud is the technology of right now.

The last thing SMEs need to worry about is capital expenditure on infrastructure for hardware and software, as well as the considerable cost of maintaining software compliance. The burgeoning market for Cloud Services has finally come into its own, with Australia leading the way in adoption.

Rackspace goes platinum with Magento Featured
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Cloud provider Rackspace has signalled its growing support for the Magento ecommerce platform by becoming a Magento platinum partner.

Rackspace has become a platinum level partner in the Magento hosting partner program. Rackspace has been collaborating with Magento for five years, and with more than 1000 deployments claims to be the leading Magento hosting provider.

Rackspace chief marketing officer Suaad Sait said "The ecommerce space is evolving and more online retailers are moving their back end infrastructure to the cloud.

"As demand increases and more businesses make the initial transition to the cloud, we look forward to ongoing collaboration with Magento to take advantage of this growing marketing opportunity."

One of the company's clients is Gant Clothing, which reported a 340% increase in online orders after launching a new Magento-based site.

"Thanks to the infinite scalability of the Rackspace Open Cloud, Gant can scale servers up and down to meet customer needs while only paying for what we actually use," said Gant global eCommerce manager Anna Carlqvist.

"This has lead to a 50 percent reduction in hosting costs."

Magento head of business development and partnerships Ryan Thompson said "We view Rackspace as a high-quality partner, which has a strong reputation for helping customers of all sizes successfully implement Magento solutions."

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences, a PhD in Industrial and Business Studies, and is a senior member of the Australian Computer Society.

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