Home Features Browse Cloud Services Telstra-backed cloud call centre provider IPscape going global

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has often been touted as the technology of the future. However, in Australia, where the vast majority of businesses fall into the small to medium range, the Cloud is the technology of right now.

The last thing SMEs need to worry about is capital expenditure on infrastructure for hardware and software, as well as the considerable cost of maintaining software compliance. The burgeoning market for Cloud Services has finally come into its own, with Australia leading the way in adoption.

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Sydney-based IPscape, a provider of cloud-based call centre services, has set its sights on becoming a global player backed by Telstra which took a 31.3 percent stake in the company in June.

IPscape founder and CEO, Simon Burke, told journalists at a press briefing this week that the company already had users in 20 countries.

"We are on a mission and that is not just about being a leader in Australia, it is global...Our three year plan has us expanding significantly into Asia and Europe...We have offices in Australia and the UK and we will have our Singapore office established by the end of the month...

"Over the next couple of months there will be more about the sort of clients we are signing up. Telstra Global [which is selling IPscape services into Asia] will sign their first deal before Christmas."

Telstra Global - the international business arm of Telstra - announced in July its "global virtual contact centre (VCC) solution powered by IPscape," and revealed that Telstra's recently established venture capital subsidiary, Telstra Applications and Ventures Group (AVG) and taken a minority stake in the company.

Neither the shareholding nor the investment were revealed at the time. However Telstra's annual report shows it to be 31.3 percent. The value of the investment was not disclosed but Telstra said that AVG had invested a total of $10m in IPscape, restaurant reservation service Dimmi (23.4 percent) and digital signage software company Mandoe (25 percent).

Burke said that Telstra's involvement would be key to the company's expansion plans. "For a business [like IPscape] that has gone from startup to a leadership position where the brand is relatively unknown, having the credibility of someone like Telstra being a shareholder and them having someone on our board, and with all the due diligence Telstra has gone through in evaluating us and looking at our technology, it is a significant uplift for us in all sorts of ways."

Telstra Global's main focus is into Asia. "They would like us to go into the US but I'm not sure we are ready for that yet, and I'm not sure Telstra is either," Burke said.

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Stuart Corner

 

Tracking the telecoms industry since 1989, Stuart has been awarded Journalist Of The Year by the Australian Telecommunications Users Group (twice) and by the Service Providers Action Network. In 2010 he received the 'Kester' lifetime achievement award in the Consensus IT Writers Awards and was made a Lifetime Member of the Telecommunications Society of Australia. He was born in the UK, came to Australia in 1980 and has been here ever since.

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