The Americas are the biggest buyers of ultrabooks at the moment, but the Asia Pacific region, including Australia, is expected to dislodge the Americas from the number one ranking over the next five years to consume around 55 million ultrabooks in 2016.
According to the market report from New York-based business intelligence provider, GBI Research, the “explosion” in sales of ultrabooks will lift them to 47 percent of annual notebook sales by 2016, with prices of the units driven down by the expected price reduction of microprocessors and flash memory, combined with an increase in production capacity for screens and casings.
GBI points out that the price reduction of microprocessors and flash memory, combined with an increase in production capacity for screens and casings, will also see a sizeable drop in the average selling price of ultrabooks, from $1050 last year to $510 by the end of 2016.
According to GBI, the Americas are currently the biggest consumer of ultrabooks and are expected to purchase 1.55 million units this year alone, accounting for 42 percent of the 2012 global market.
However, change is in the wind over the next five years, with GBI expecting the Asia-Pacific region to become the biggest buyer of ultrabooks in 2016, with an estimated 55 million units. The Americas are predicted to drop to second with 54 million unit sales, while Europe, the Middle East and Africa (EMEA) will be third with combined sales of around 40 million.