Cloud Services Feature
Cloud computing
has often been touted as the technology of the future. However, in Australia, where the vast majority of businesses fall into the small to medium range, the Cloud is the technology of right now.

The last thing SMEs need to worry about is capital expenditure on infrastructure for hardware and software, as well as the considerable cost of maintaining software compliance. The burgeoning market for Cloud Services has finally come into its own, with Australia leading the way in adoption.

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Google has scored another big-name client for its Google Apps for Business SaaS product: Elders Real Estate.

SaaS makes a lot of sense for franchised operations such as Elders Real Estate, which operates in 320 offices around the country.

It practically eliminates the need for software installation and updates, and for servers located at branches. The hardware that is required is at the franchisees' discretion, so preferences for Windows, OS X, Linux or even tablets are accommodated.

Google Apps for Business provides the chain with communication and collaboration tools, and an intranet site where information is made available on demand and franchisees can share their expertise.

According to Andrew Simpson, business solutions manager at Elders Real Estate, Google Apps has increased efficiency thanks to easy mobile access to email and calendars plus the ability to share calendars.

He added that the corporate IT team has also benefited thanks to the virtual elimination of email-related help desk calls, allowing them to work on more strategic issues.

"The move to Google Apps for Business has also offered us greater peace of mind," said Mr Simpson.

"Elders Real Estate may not have Google’s technical expertise or investments in security and stability but by moving to Google Apps we can benefit from Google’s strengths and focus our resources on what we do best.

Elders Real Estate's transition to Google Apps for Business was assisted by premium Google enterprise partner Cloud Assist.

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences, a PhD in Industrial and Business Studies, and is a senior member of the Australian Computer Society.

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