Cloud Services Feature
Cloud computing
has often been touted as the technology of the future. However, in Australia, where the vast majority of businesses fall into the small to medium range, the Cloud is the technology of right now.

The last thing SMEs need to worry about is capital expenditure on infrastructure for hardware and software, as well as the considerable cost of maintaining software compliance. The burgeoning market for Cloud Services has finally come into its own, with Australia leading the way in adoption.

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BT has announced a major update to BT One, its unified communications (UC) product set, including new cloud-based services designed to improve management effectiveness and collaboration.

The BT One portfolio has been updated and a range of new services have been launched to address the findings of a global BT survey involving 1,000 executives working in large enterprises across the main industry sectors all around the world.

The survey uncovers new attitudinal and behavioural factors, as well as impacts, linked to changes in the working cultures and to the roles of influential groups within the workforce. It shows, for example, that the rate of adoption of unified communications is higher in the growing economies in Asia and Latin America than it is in the challenged economies of Europe.

It also shows a potential link between management effectiveness and the faster decision making processes allowed by technology. The survey shows that younger executives gain a competitive advantage within the organisation by being most eager to leverage the potential of unified communications. Executives say it is taking too much time, effort and money to collaborate, access data and work as a team. And 56% of executives say slow decision-making by managers and colleagues is the biggest problem they face at work.

BT’s survey shows that executives feel they are wasting up to a quarter of their time every day due to poor communication, collaboration and information flows, as well as basic administration tasks. They also feel frustrated by their IT departments, with nearly half saying they don’t keep up to date with new technology. As a result, executives are starting to go behind the back of IT to use open platforms such as Facebook or Twitter to collaborate, potentially putting corporate security policies at risk.

The survey shows a growing appetite for unified communications globally, with conference calls, - audio and video - becoming almost as ubiquitous as formal meetings. For example, 58% of directors and general managers make on average more than one video call per week. Executives are demanding more unified communications, with 84 per cent stating that, together, instant messaging, e-mail, phone, video and telepresence help them be more successful. They want solutions such as desktop sharing, unified messaging, video, voice-to-text services and secure cloud storage.

The BT One portfolio has now been updated to answer to these demands with a single unified communications framework for devices, legacy systems and one global network for all global users.

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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire and editor of sister publication CommsWire. He is also founder and Research Director of Connection Research, a market research and analysis firm specialising in the convergence of sustainable, digital and environmental technologies. He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.

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