ITWire

RightNow November ’07 includes a new knowledge syndication widget that enables organisations to easily syndicate and distribute dynamic content, such as frequently asked questions, product specifications and warranty information, across multiple Web sites. By syndicating dynamic content from the RightNow knowledge foundation to anywhere consumers may need it — an e-commerce or distribution partner’s Web site — RightNow November ’07 helps organisations provide consumers with consistently current, relevant information when and where they are most likely to seek it.

“Before making a purchase, savvy consumers do online research, which significantly influences buying decisions,” said David Vap, vice president of products at RightNow. “With RightNow November ’07, companies can now ensure that the rich and dynamic content stored in RightNow’s knowledge foundation is available through the Web sites a consumer is most likely to visit.”

For example, a manufacturer that maintains current, detailed product information in its RightNow knowledge foundation can syndicate that information to its external Web site, online retail outlets selling its products, as well as partner sites that offer related accessories and services.

The new syndication capabilities complement the sitemap feature that RightNow introduced in August 2007, which enables organisations to index knowledge foundations and make them accessible to search engines. Through the combination of RightNow’s syndication and sitemap features, companies can distribute dynamic content across a variety of Web sites and search engines in real time, assisting consumers in making informed buying decisions and potentially influencing their purchases – even if consumers never visit a company’s Web site.

For more information about syndicating information from the RightNow knowledge foundation, visit: http://www.rightnow.com/resource/release/

Additional New Features in RightNow November ’07
Empowering customers to help themselves is critical to delivering a superior customer experience. With the November ’07 release, RightNow has taken advantage of the latest Web 2.0 technologies to provide consumers with a familiar and intuitive experience. New redesigned Web pages allows consumers to more easily navigate the customer support section of a Web site to find the information they need, ensuring a successful and satisfactory online self-service experience.

The latest release also boasts broad native language support essential for today’s global companies. RightNow November ‘07 adds 12 new languages: Bulgarian, Croatian, Estonian, Greek, Hungarian, Latvian, Lithuanian, Romanian, Russian, Serbian, Slovenian and Ukrainian. With a total of 33 languages and dialects, RightNow provides the broadest language support of any on-demand CRM provider.

About RightNow Technologies
RightNow (NASDAQ: RNOW) delivers the high-impact technology solutions and services organisations need to cost-efficiently deliver a consistently superior customer experience across their frontline service, sales and marketing touch-points. Approximately 1,800 corporations and government agencies worldwide depend on RightNow to achieve their strategic objectives and better meet the needs of those they serve. RightNow is headquartered in Bozeman, Montana. For more information, please visit www.rightnow.com

RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.

ENDS