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Few people outside the telecoms industry have heard of Huawei, and fewer still can pronounce it. That is about to change with the company now selling consumer products in Australia under its own brand and about to start promoting itself.

Published in Strategy

Virgin Mobile, a wholly owned offshoot of Optus, has just launched its iPhone 4 plans, and as always, is looking to add its own competitive slant to differentiate it from Telstra, Vodafone, 3 Mobile and Optus itself - without the hoopla of midnight launches or masterful chefs.

Published in Mobility

Virgin Mobile has introduced a range of postpaid capped plans with generous data allowances designed to cater of the growing numbers of smartphones in the hands of low budget users, and is offering a range of new smart phones with low priced plans.

Published in Mobility
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