Home Enterprise Put your contact centre in your customer's pocket with Interactive Intelligence's Interaction Mobilizer

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Just about every business of significant size seems to want a mobile app. But what if was easy to provide deep integration with the contact centre? Would cross-platform compatibility be a bonus? That's what Interactive Intelligence is promising.

Interactive Intelligence has been providing multi-channel contact centre systems for years, and now it's working on a product that will allow organisations to add mobile apps to the list of channels.

Imagine these scenarios: you're browsing a company catalogue, and you decide you need to talk to someone about the product you're thinking of ordering.

Or perhaps you're experiencing a technical issue with a product, you've tried the suggestions in the online FAQ, and now it's time for tech support.

If you're using a mobile app for either task, you don't really want to have to explain what you've already done to the contact centre agent - you'd really like them to know the history of your interaction with the app in the same way they can access the details of the call you made last month, or the email you sent last year.

Interactive Intelligence's forthcoming Interaction Mobilizer is intended to address such situations by providing "seamless" integration between apps and the contact centre, senior director of solutions marketing Tim Passios told iTWire.

The software, due here by the middle of 2013, will allow the development of apps that support communication between individuals and the organisation, deliver the context from the app to the agent, and have automatic cross-platform compatibility.

The first two will be provided by the integration of Interaction Mobilizer with the company's Customer Interaction Center software.

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences, a PhD in Industrial and Business Studies, and is a senior member of the Australian Computer Society.

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