MomentumPro includes Enterprise Mobility and WebOnline, allowing Go Electrical to provide its field sales team with remote access, while its customers can choose to place orders via the web.
"First of all, we wanted a solution which allows us to service our customers better," said CEO Chris Brookhouse.
"We were impressed with the ability to introduce mobile solutions to our workforce.
An IT refresh was needed as Go Electrical's existing system was at capacity and about to go out of maintenance and support.
Key features for the company were support for industry-specific features. ecommerce, electronic data interchange with suppliers, and the ability to run the Points2Go rewards program.
"After an extensive review of software vendors, Markinson was the only provider that truly demonstrated a deep understanding of our industry and went the extra mile to deliver a comprehensive solution and minimise risk and disruption during changeover," said Brookhouse.