Home Enterprise SAS pushes for 'big data' analytics

SAS is making a pitch for the business of companies with lots of data to analyse.

The SAS high performance analytics roadshow has reached Australia, with the local kick-off in Melbourne today. Company executives told a room packed with representatives of banks, telcos and other enterprises just how the SAS approach to high performance analytics could help their businesses.

David Bowie, managing director for Australia and New Zealand opened proceedings by explaining how the "data asset... needs to be captured, stored and used."

Big data is often thought to be about volume, variety and velocity, he said, but SAS adds a fourth V: value.

The company's focus is business outcomes, he said, and high performance analytics is needed to deliver value.

Commonwealth Bank, Telstra and Loyalty New Zealand are among the company's customers that have shown measurable gains from high performance analytics.

CBA is now able to carry out fraud prevention analysis in just 40ms before authorising a card transaction.

Telstra has seen a 15% improvement from campaign optimisation, and analysis that used to take three weeks to process at Loyalty New Zealand is now done in half a day.


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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences, a PhD in Industrial and Business Studies, and is a senior member of the Australian Computer Society.