The SAS high performance analytics roadshow has reached Australia, with the local kick-off in Melbourne today. Company executives told a room packed with representatives of banks, telcos and other enterprises just how the SAS approach to high performance analytics could help their businesses.
David Bowie, managing director for Australia and New Zealand opened proceedings by explaining how the "data asset... needs to be captured, stored and used."
Big data is often thought to be about volume, variety and velocity, he said, but SAS adds a fourth V: value.
The company's focus is business outcomes, he said, and high performance analytics is needed to deliver value.
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CBA is now able to carry out fraud prevention analysis in just 40ms before authorising a card transaction.
Telstra has seen a 15% improvement from campaign optimisation, and analysis that used to take three weeks to process at Loyalty New Zealand is now done in half a day.
