The ability to manage and analyse large quantities and make the results accessible to people around the organisation is delivering value, according to the report. It is not completely clear whether big data projects are actually showing a worthwhile return on investment, but the report notes that "Seven out of 10 respondents report that their company leadership views data management and analysis as a source of real value, rather than a drain on company resources."
Adam Wengert, CTO of Avanade Australia, said "Big data has become everyone’s business and it has gained a top spot on the agenda of business leaders for the real value it has begun to create." He added "Today, the technologies used to leverage big data for business purposes have reached a tipping point – widespread companies and employees are able to find financial and competitive benefits from their data."
One of the more interesting findings is that 89% of businesses place data analysts in line-of-business groups rather than in the IT operation. 64% of Australian respondents said data management is now embedded throughout their business, compared with 58% globally.
However, 82% of respondents see obstacles in managing and analysing data, including such considerations as security, data volumes, and lack of dedicated staff. A small majority of C-level executives saw the problem as technological, whereas a slightly smaller majority of IT decision makers said finding staff was the bigger problem.
"The challenges of big data remain, but the opportunities are even greater. Business leaders are really moving from defence to offence in their data management strategies. Forward-looking companies are empowering more people across the enterprise with the tools and skills needed to make better business decisions and ultimately, harness the power that big data promises," Mr Wengert said.
An executive summary of the report is available here.