The digital rollout of self-service ticketing has enabled SkyBus to offer omni-channel and round-the-clock ticketing to its 3.5 million annual customers travelling on any of its three Melbourne Airport routes: CBD Express, St Kilda Express and the Frankston service.
According to NCR, since installing the NCR Self-Serve 90 kiosk, the "at stop" purchasing option has proved successful, with SkyBus seeing significant uptake, with more than 70,000 tickets purchased in the first six months.
SkyBus co-chief executive Michael Sewards says deployment of the NCR solution was a crucial part of the company’s expansion plans to be able to offer an omni-channel ticketing solution, “enabling customers easy and simple access to tickets whilst offering a consistent and streamlined service”.
Sewards said SkyBus is steadily expanding in Melbourne, with new services to St Kilda and Frankston launched in the past five months. Its express CBD to Melbourne Airport service operates 24/7, with departures leaving Southern Cross Station every five minutes during peak periods.
Dennis Davidson, general manager, NCR Travel and Entertainment, said: “Travel providers are looking for more ways to modernise their customer experience by transforming physical and digital channels.
“Our self-service ticketing solutions seamlessly integrate physical and digital channels, giving SkyBus more ways to interact and deliver a better experience to their fast growing customer base.”