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The company has cited Amazon as its key competitive rival for the service, and has certainly priced the offering accordingly. Amazon's comparable storage cloud service starts at 9.3 (US) cents per Gb per month.

All new Ninefold accounts will also receive $50 credit to get started, which can be put to future storage expenses once the open period expires, or to trial other Ninefold services. 

Mr James claimed that the main market differential for the storage cloud service was that 'you can swipe a credit card and be up and running in minutes.' In addition he said the fact that the storage cloud was located in Australia meant that there were fewer issues associated with latency, support, jurisdiction or pricing because of currency fluctuations.

Asked how much storage the company had to sell, Mr James said 'loads - petabytes - of storage ready.'

'The good thing about having Macquarie as our backer is we would like nothing more than to have this filled up because we can scale this rapidly and easily,' he said.

In a media release issued today Mr James said: 'This kind of cloud storage differs from the SAN-based compute storage already offered by other providers in the same way an external hard drive differs from your computer's C drive. It is pure, simple storage, without paying for additional resources you don't need.'


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Beverley Head

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Beverley Head is a Sydney-based freelance writer who specialises in exploring how and why technology changes everything - society, business, government, education, health. Beverley started writing about the business of technology in London in 1983 before moving to Australia in 1986. She was the technology editor of the Financial Review for almost a decade, and then became the newspaper's features editor before embarking on a freelance career, during which time she has written on a broad array of technology related topics for the Sydney Morning Herald, Age, Boss, BRW, Banking Day, Campus Review, Education Review, Insite and Government Technology Review. Beverley holds a degree in Metallurgy and the Science of Materials from Oxford University and a deep affection for things which are shaken not stirred.

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