DataFlux grows data management base with Baseline acquisition

Staff Writers
Monday, 07 March 2011 12:42

SAS-owned DataFlux, has moved to further increase its growing clout in the data management space with the acquisition of data management and services provider Baseline Consulting. The move is aimed at providing DataFlux customers with the technical and business expertise to achieve more rapid ROI from their data management projects.

Baseline is in the business of maximising the the value of enterprise data by managing and using data as a corporate asset. The company offers business consulting and technical implementation services in a variety of practice areas, including data quality, data warehousing, data integration, master data management and data governance. Baseline also specialises in key vertical industries such as financial services, retail, healthcare and communications.

According to DataFlux, organisations are changing the way they approach data management across the enterprise as executives in both business and IT organisations increasingly view data as a strategic asset and the combination of Baseline Consulting and DataFlux provides a proven full lifecycle of data management solutions to meet any company's data challenges.

'Baseline Consulting has long been synonymous with strategic business and technology consulting, and this is exactly the type of counsel that today's organisations need,' said Tony Fisher, president and CEO of DataFlux.

'By adding Baseline to the DataFlux team, we are adding more than a group of consultants to serve our customers. We are adding a wealth of expertise that can help us meet the demand for more complete and focused data management solutions in the future.'

According to DataFlux, the Baseline acquisition reflects a change in the way that organisations are approaching the management of data throughout the enterprise. As the value of data increases, companies are looking for 'full lifecycle' solutions encompassing both software and services.

DataFlux provides technologies designed to enhance the value of data, while Baseline has consulting offerings designed to empower people and processes critical to successful data management.

'We're excited to join the DataFlux team after a long, successful partnership,' said Evan Levy, partner and co-founder of Baseline Consulting. 'We can now offer an even richer portfolio of service offerings that can help our clients address their business objectives through information.'

'Calling this a 'win-win' would be a bit trite,' added Baseline Partner and Co-founder Jill Dyché. 'I'd call it a 'win-win-win-win' - since not only Baseline and DataFlux benefit from the acquisition, but so do two sets of forward-thinking customers. It really lets us offer data management services and solutions across the delivery spectrum.'