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Apple runs iPhone teaser ad during Oscars broadcast
Information Technology News
Apple runs iPhone teaser ad during Oscars broadcast | Apple runs iPhone teaser ad during Oscars broadcast |
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| by Stephen Withers | |
| Monday, 26 February 2007 | |
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No details about the device appeared in the ad. According to the Los Angeles Times, each 30-second spot during the broadcast cost advertisers $US1.7 million. Around 39 million people tuned in for the 2006 ceremony. The same report notes that the event is known as the "Super Bowl for Women" because of the huge female audience it attracts. Apple's '1984' commercial produced by Ridley Scott for the Macintosh's debut was only broadcast during the Super Bowl. The iPhone ad can be seen at Apple's web site.{moscomment}
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