Cornered!
Cornered! is a blog devoted, most of the time anyway, to telecommunications: local and global issues, technology, people and trends from the perspective of someone who's been reporting, analysing and commenting on the industry since the dark ages (BC - before competition). Sometimes serious, sometimes flippant, sometimes frivolous. Controversial, analytical, informative, amusing, but never boring; a vehicle for examinations of important issues and observations on my encounters and experiences in an industry where polarised views and hyperbole are the norm.

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Technology news and Jobs arrow Cornered! arrow Advertisers have your mobile number, and they will use it
Advertisers have your mobile number, and they will use it E-mail
by Stuart Corner   
Sunday, 25 February 2007
Welcome to the world of mobile TV advertising: targeted to your age, gender, location and several other attributes, probably.

A study by Ericsson's market research arm, Consumer Lab has shown that a quarter of mobile phones in Australia are capable of receiving mobile TV, and that the owners third of these are making active use of this facility.

That's well over one million potential customers for mobile advertising and the figure is likely to grow rapidly. Daniel Segal, Ericsson's Networked Media Manager said: "For a long time we've been talking about the potential of Mobile TV and now it's a reality. Operators and media companies are experiencing growing revenue opportunities with this technology, while giving consumers greater flexibility through access to an array of services such as interactive Mobile TV and personalised content."

And it won't stop there. Advertising will follow as sure as night follows day, but it won't be like TV advertising today. Eriksson has been trialling personalised Mobile TV advertising with the Norwegian Broadcasting Corporation (NRK) since December last year, and it reports that: "Advertisements are interactive, customised to ensure their relevance to individual viewers, and tailored to the end customer's age, gender, location and personal interests. Advertising content also spans an array of formats, including videos, banners, ticker texts and branded downloadable content."

And that's just the beginning. Expect mobile TV to radically change the world of advertising over the next decade.{moscomment}

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Cornered! - Telecoms blog
Cornered! is a blog on all things tele-communication from the perspective of one who has observed, analysed commented and reported on the industry since the dark ages (BC - before competition).