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Information Technology News Viacom to challenge YouTube with video venture
Information Technology News Viacom to challenge YouTube with video venture | Viacom to challenge YouTube with video venture |
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| by Adam Turner | |
| Saturday, 17 February 2007 | |
      
Viacom already allows visitors to several MTV websites, including Comedy Central, to add video clips to their own sites in a similar fashion to YouTube. The new deal will enable Viacom to recapture viewers who had been going to YouTube to watch Viacom content such as Jon Stewart's "Daily Show" and MTV's "Pimp My Ride". Viacom, owner of MTV Networks and Paramount movie studio, recently demanded Google-owned YouTube remove more than 100,000 video clips after the two firms failed to reach a distribution deal. Meanwhile YouTube is set to host classic television shows such as "I Spy" and "Gumby" under a deal with Digital Music Group. The move by Viacom comes as MTV Networks plans to slash around 250 jobs in the US to cut costs and invest in its "television and digital future," according to an internal memo.{moscomment}
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