Technology news and Jobs
Information Technology News
Belgian court says "non" to Google News
Information Technology News
Belgian court says "non" to Google News | Belgian court says "non" to Google News |
|
| by Stephen Withers | |
| Wednesday, 14 February 2007 | |
|
Page 1 of 2
Why would someone want to stop search engines such as Google from linking to their site when others go to great lengths to obtain prominence in the search giant's listings? You'll have to ask a group of Belgian newspapers for the answer.Featured Whitepaper
5 Best Practices for Smartphone Support
Google and other search engines are a major source of hits for most web sites. So what are the Belgian publishers complaining about? They appear to be taking an absolutist position on copyright, claiming (seemingly with the court's support) that mainland European law does not have a 'fair use' provision that allows the republishing of headlines without permission. Secondly, the case seems to be a replay of the so-called 'deep linking' debate. Some organisations claim they have the right to prevent external links to specific pages of their sites, limiting them instead to 'approved' pages, typically the home page. The reason is often a question of advertising revenue: a direct link will only expose the reader to ads on the destination page, whereas following links to and through the home page will deliver two or three times as many advertising impressions. The design of web protocols allows any document to link to any other, so it's not a stretch to assume that anyone publishing on the web wants to be linked unless they use technical measures to discourage it. |
| < Next story in category | Previous story in the category > |
|---|









