| Sterling Commerce Appoints Strategic Alliances Director for Asia Pacific Region |
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| Tuesday, 13 February 2007 | |
  
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Formerly marketing and alliances manager at Sterling Commerce, Matthews has more than 12 years’ experience in the IT industry and was most recently responsible for driving Sterling Commerce’s alliance partner program with IBM Australia and delivering on lead generation programs in the retail, wholesale and distribution sectors. In her new role, she is responsible for driving all aspects of Sterling Commerce’s alliance partner developments, including the recruitment of partners around a broadening product and services portfolio targeting the retail, financial services, logistics, wholesale distribution and manufacturing markets. Her initial geographical focus will include Australia, New Zealand and Japan. Prior to joining Sterling Commerce in 2005, Matthews established and managed her own marketing and events management company. During this time, she lead and managed direct marketing and lead generation progams for clients including Novatech Ventures, Peoplesoft, Axway and Eclipse Group, a wholly owned subsidiary of Deloitte Touche Tohmatsu. Previously, she was Asia Pacific Marketing Manager for Vignette Corporation where she executed the vendor’s marketing programs across Australia, New Zealand, Singapore, Hong Kong and Japan, including management of the organisation’s communications strategy, event programs and brand campaigns. During this time, she developed the company’s go to market strategy within the financial services and government sectors and ran the Vignette Business and Investment forum featuring the former President Clinton in 2001. Prior to that, she was Vignette’s Manager of Asia Pacific Alliances (Channel) Marketing where she built and implemented the organisation’s channel partner marketing strategy and drove successful relationships with IBM, PricewaterhouseCoopers, Accenture and Fujitsu. Matthews originally joined Vignette from Hewlett Packard where she held a number of roles, including Asia Pacific Customer Care Program Manager for the organisation’s Healthcare Solutions Group, Business Management Consultant and Regional ISO 9000 Quality Assurance Program Manager where she was responsible for defining and managing the Hewlett Packard ISO 9000 quality assurance program. Michael Vulcan, Managing Director, Sterling Commerce Australia/New Zealand, said, “"We are actively recruiting alliances partners in Australia and New Zealand who can offer clear differentiation and skills specialisation in key market segments. We see strong alliance engagement as an integral part of Sterling Commerce’s ongoing success and look forward to Matthews driving profitable relationships with our partners and delivering an enhanced experience for our customers.” Matthews holds a Bachelor of Business, Marketing, from Swinburne University and a Bachelor of Science from Monash University. About Sterling Commerce Sterling Commerce, a subsidiary of AT&T Inc. (NYSE:T), helps 80 percent of the FORTUNE® 500 thrive in a global economy by solving complex process integration challenges. The company's innovative software and services integrate customers' systems -- inside and outside the four walls of the enterprise -- so companies can conduct business without borders. Sterling Commerce solutions help customers adopt best practices in e-sales, supply chain execution, payment processing and business-to-business integration. The solutions also give executives and front-line managers greater visibility inside and outside the enterprise in order to improve profitability, reduce costs and minimise risk. Sterling Commerce enables businesses to innovate key processes in real time, while continuing to deploy ERP or transaction system infrastructures. With more than 30,000 customers worldwide, Sterling Commerce has unparalleled experience in retail, consumer packaged goods, manufacturing, financial services, supply chain, logistics, and telecommunications. More information on Sterling Commerce can be found at www.sterlingcommerce.com. |
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