* Level 1 (0 – 4,999 annual Gamerscore):The popular Xbox Live Arcade game Contra (rated: E10+) from Konami (Retail Value $5.00)
Exclusive Old Spice Level 1 Xbox Rewards gamer picture
An experience upgrade to Xbox Rewards Level 2

* Level 2 (5,000– 9,999 annual Gamerscore):The popular Xbox Live Arcade game Contra (rated: E10+) from Konami
Exclusive Old Spice Level 2 Xbox Rewards gamer picture
100 Microsoft Points
An experience upgrade to Xbox Rewards Level 3

* Level 3 (over 10,000 annual Gamerscore):The popular Xbox Live Arcade game Contra (rated: E10+) from Konami
Exclusive Old Spice Level 3 Xbox Rewards gamer picture    
200 Microsoft Points
Old Spice T-Shirt (Estimated Retail Value $10.00)
A copy of Fuzion Frenzy 2 game (rated: E10+) (Estimated Retail Value $50.00)

So now you can win cold hard, emmm, errrr, Microsoft points.  Surely this idea will promote fair competitive online play, that will benefit all man-kind.
I am also hoping that the Old Spice T-Shirts come infused with the sponsors product, to increase your Gamerscore by 10,000+ will require buckets of sweat{moscomment}