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VIRTUALISATION Zune iPod killer says goodbye to old boss
VIRTUALISATION Zune iPod killer says goodbye to old boss | Zune iPod killer says goodbye to old boss |
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| by Stan Beer | |
| Friday, 02 February 2007 | |
  
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The move has set tongues wagging on the street that Lee's departure is a sign that the Zune is in trouble and heads are starting to roll as a result. Despite a multi- million dollar marketing campaign, Zune's entrance into the already crowded music player market dominated by Apple has been a fizzer. Microsoft, under no illusions, set a modest target of selling 1 million players by the end of the first half. Apple sells nearly 10 million iPods each quarter. Lee's replacement will be J Allard, corporate vice president of design and development entertainment and services division, who has been credited with overseeing Microsoft's entry into games consoles market with Xbox and its successor Xbox 360. The image of Allard, a young T-shirt wearing bald creative type, would appear to fit the music player market mould more readily than the accountant Lee. However, the challenges facing the new Zune boss are enormous. While Zune's sales stumble along, iPod appears to be goping from strength to strength and the iPhone is set for release in the US around the same time Microsoft hopes to have 1 million Zune players in the market.{moscomment} |
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