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Telecommunications Appetite for mobile music growing to $US32b says Gartner
Telecommunications Appetite for mobile music growing to $US32b says Gartner | Appetite for mobile music growing to $US32b says Gartner |
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| by Stuart Corner | |
| Thursday, 25 January 2007 | |
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Page 2 of 2 "Carriers must figure out how to develop the right content partnerships, pricing strategies, content partnerships, licensing deals, distribution channels and marketing. There are also a host of technical challenges to be addressed, such as Digital Rights Management (DRM), storage capacity on the mobile device and network coverage." Featured Whitepaper
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Western Europe is the second largest region for mobile music, with total spending forecast to top $US9.1 billion by 2010, while North America is forecast to reach $US7.1 billion. In mature markets, growth in ringtone revenue is starting to slow, and will start to slump in North America in 2007 and Western Europe in 2008. "This slowdown does not mean that the market will become unattractive, since download volumes are staying healthy," Gartner says. However, realtones are now the 'cash cow' for mobile music in these markets. They represent 65 percent of ringtone downloads in North America and 70 percent in Western Europe. Japan and South Korea already account for the majority of full track downloads to mobiles whereas North American users favour PCs and prefer to 'sideload' content to their mobiles. In some Asian markets Gartner says it is already seeing user-generated content (bands and musicians making their music available via the web for download) helping mobile carriers to avoid digital rights issues.{moscomment} |
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