Technology news and Jobs 
Technology Lifestyle Australian computer game sales top $925 million for 2006
Technology Lifestyle Australian computer game sales top $925 million for 2006 | Australian computer game sales top $925 million for 2006 |
|
| by Stan Beer | |
| Thursday, 18 January 2007 | |
  
Featured Whitepaper
5 Best Practices for Smartphone Support
Still driving overall revenue with more than 64% of total sales, game software sales hit $596 million in 2006, a 1% increase on 2005. In addition, a record-breaking 12.5 million games were purchased by Australian gamers. As December sales hit $211 million, Christmas games sales accounted for 23% of total sales for 2006 and grew by 8% compared with 2005. Compared with 2005, sales of handheld platforms increased by 11% to $210 million and static platform sales rose 7% to $593 million. “The introduction of new systems to the market has undoubtedly driven sales with all formats performing really well throughout the year,” said GfK Senior Account Manager, Daniel Morse. “Sales for 2006 show that Australian gamers are quick to embrace both new technology, as well as current generation systems,” said IEAA CEO, Chris Hanlon. “2007 will be a considerable year for hardware sales and the Australian interactive games industry will comfortably exceed the $1 billion mark. To ensure that the industry continues to prosper, we’re keen to attract more skilled staff, as well as access to finance to further develop IP,” said Hanlon. “Australia is home to 40 game development companies which have produced in excess of 200 game titles. With more than 1,600 people directly involved, the Australian interactive games industry is an export industry worth more than $110 million,” said Hanlon.{moscomment} |
Tags
| < Next story in category | Previous story in the category > |
|---|
