Technology news and Jobs arrow Technology Lifestyle arrow Microsoft to reap US$726M from Xbox 360 based video download : Analyst
Microsoft to reap US$726M from Xbox 360 based video download : Analyst E-mail
by Mike Bantick   
Wednesday, 17 January 2007
Xbox Live market place already available in the US, along with Microsoft’s perceived early adoption of TV 2.0 may well prove lucrative for the software giant, according to a new report.

James Orry at Pro-G has a summary of a recent Emerging Media Dynamics published report stating that because of  the Microsoft leap with open arms into the IP video realm it stands to rake in a bundle.

According to the report, being a key player in TV 2.0 and using technologies such as the Xbox Live marketplace to download High-Def movie and TV content, Microsoft can look forward to revenue of US$92.25 million this year stepping up to US$726 Million by 2011.

In Australia Microsoft can expect to wait a while before cashing in on this market.  A  Microsoft source, when questioned by iTWire regarding the unavailability of Xbox 360 goodies, such as HD-DVD add on drive, TV and Movie content from Xbox live and the availability of a large capacity Xbox 360 Hard Drive, was cagey.

Mostly it is a waiting game in the Australian (small by comparison market).  We can expect the HD-DVD drive Q1 this year at $249 including a copy of Peter Jacksons’ King Kong and a multimedia remote control.  On the High-Def content Xbox Live and Hard Drive front, it was more of a “it will happen – when the time is right” front.
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