Adobe Premiere video editing suite reborn for Intel Mac

by Alex Zaharov-Reutt

Friday, 05 January 2007

After being cancelled on the Mac platform back in 2003 thanks to the success of Apple’s Final Cut video editing software, Premiere is set to come back to Intel Macs only in mid-2007.

For years, Adobe owned the Mac video editing market. But then when Apple launched their own video editing software to great success, Adobe pulled out of the market, despite still keeping their After Effects software available for Mac video editors.

Premiere still lived on as a solid Windows based video editing tool, and continues so to this day. But with the incredible success of the Intel Mac platform, and the impending release of Creative Suite 3 in Universal form that will work on both PowerPC and Intel based Macs, Adobe wants to reclaim the video editing market on the Mac.

Said to include all the great features of the Windows version, plus a slew of new features for the Mac, it’s likely to Intel Mac owners will already be using other Adobe software, and with Adobe keeping up their video editing skills with the Windows version, they’re well primed to take as big a bite out of Final Cut Pro as they can.

They’ve enlisted Final Cut Pro users to give valuable feedback on what they’d like to see in the Mac version, with the final version said to be especially fast.

For those lucky enough to visit Macworld 2007, a beta version will be on display, and no doubt there’ll be plenty more news for Mac owners in the months leading up to the official launch.

Adobe are confident Premiere on the Mac will be a very popular application and will help Apple sell many more Intel Macs.

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