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Our Blogs The BeerFiles Microsoft Ferrari gifts to make bloggers friends
Our Blogs The BeerFiles Microsoft Ferrari gifts to make bloggers friends | Microsoft Ferrari gifts to make bloggers friends |
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| by Stan Beer | |
| Friday, 29 December 2006 | |
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Microsoft claims that getting its PR agency Edelman to send top of the range notebooks powered by AMD Turion 64×2 dual-core processors and loaded with Windows Vista Ultimate to selected bloggers comes with no strings attached. As Ferrari notebook recipient blogger Scott Beale noted on his Laughing Squid blog: "I did not request that this laptop by (sic) sent to me or sign-up in advance for it. In fact, I had no idea how or why I was chosen to receive it. I wasn’t even aware that I was going to be sent one until Edelman contacted me on December 20th. The email from Edelman said that it (was) a “present” and that it was being sent with “no strings attached”." Microsoft also suggests through its Windows Vista team that its gift to selected bloggers is not an attempt to bribe them. As the note to Beale reads: "Yes, Windows Vista and AMD sent out review computers to bloggers. Why? Because we believe in the power of community, we believe in our product, and we are partnering with AMD to give bloggers the best hardware experience we can." Microsoft even suggests that the bloggers are free to return (or not) the notebooks or give them away on their site (the favoured recommendation). As Beale notes about a communication to bloggers from Windows Vista team member Aaron Coldiron: "Also, you are welcome to send the machine back to us after you are done playing with it, or you can give it away on your site, or you can keep it. My recommendation is that you give it away on your site." Well I guess when you put it that way, it would indeed be wonderful to receive a top notch notebook delivered preloaded with the top of the range software from Microsoft to do with as you will. It would also be nice to receive an envelope stuffed with $2000. The question for cash-strapped bloggers of course would be whether to pay for next month's rent, car payment and groceries or to donate the money to charity. Perhaps it's fitting that five days before Christmas that selected bloggers received the ultimate present in the form of the ultimate temptation. {moscomment}
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