Despite dominating the category, the Apple music player didn't manage to claim the number one position, which was taken by the Bratz range of dolls and associated merchandise.

GPS systems also made a good showing, with Navman and TomTom both featuring, while the Xbox 360 rounded out the list of ten most popular brands.

Generic searches showed less of a tendency towards technology, but digital cameras, DVDs and sex toys did make an appearance.

The busiest week for shopping sites this year ended on November 25, according to Hitwise. That could demonstrate either an unexpected level of advance planning or an alarming lack of faith in Australia Post.
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