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Information Technology News Apple tipped to become an MVNO, again
Information Technology News Apple tipped to become an MVNO, again | Apple tipped to become an MVNO, again |
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| by Stuart Corner | |
| Friday, 15 December 2006 | |
  
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Market research company, Visiongain in a report 'Apple in Wireless: Strategic options in a converged marketplace,' published in April said. "Apple acknowledges the threat mobile handsets pose to portable MP3 players in the long term. As such, it has begun to make a mobile play initially, via the Motorola partnership. However...Apple could embrace mobile more fully and pose a greater threat to the cellphone industry itself as an MVNO challenging carriers and as a cellphone brand challenging handset makers." While the Visiongain suggestion was purely speculative, UBS claims to have more concrete information. Hodulik says: "While we believe Apple has been able to negotiate an attractive deal with Cingular, we do not know whether it will be attractive enough to allow it to compete for high volume users and still make money on the phone services (if that is its intention at al)." {moscomment} |
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