"As the digital music market grows, we must continue to look for new ways to offer consumers the opportunity to enjoy our artists' content," said Jean-Francois Cecillon, chairman and CEO of EMI Music Continental Europe.

"Thanks to services such as Yahoo! Music, video-on-demand is becoming a valuable new channel that enables us to connect fans with the music they love."

The service also enables music fans to create their own personalised "My Video" list, tracking recently played videos and listing videos that have been rated by the fan. They can also discover videos by new artists through expert recommendations.{moscomment}