The event staged in the Millennium Room at Telstra Stadium, was for the top 70 employees of the bank to motivate and stimulate the bankers to embrace change to keep competitive.

The program involved the bankers creating an “identity” to “invest” their money based on three fictitious banks - APB, M Financial and Federation which were modelled on worlds best practice banks. 

Optus supplied the latest mobile telephones and specialist software was written and put on the phones. Eden Media wrote the script, sourced the cast, shot and edited case studies and presentations which were used in the game. 

With the aid of other specialist software the bankers were able to watch the videos and choose which bank they would prefer to “invest” their money in. 

The spending habits of the bankers were projected on a large screen under their code name and therefore only they knew where they were positioned in the game. 

In the end with mergers and new products being introduced it was clear that one bank was outstripping the others. 

Eden Media’s Director, Angus Stevens said “This had never been done before and we were confident and impressed with the way the various technologies worked on the night."

With the use of highly creative and well researched case studies the participants were able to fully engage in the game. It was an outstanding success.”

About EDEN MEDIA

Based in North Sydney, Eden Media is a boutique award winning communications agency working with blue chip clients within the mid to high cap range. 

They produce television commercials, create dvd’s and cd rom’s, manage events and produce video news releases.  They have final cut HD edit suites, maya and a variety of other software programs that are used to create a quality product.

Strategically positioned within the market they provide creative, dynamic corporate communications.  The company’s scope and reputation reflect the Eden Media mandate – to deliver outstanding media solutions uniquely crafted to the specific needs of each and every client.