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Our Blogs The BeerFiles Sony bashers will eat their words in 2007
Our Blogs The BeerFiles Sony bashers will eat their words in 2007 | Sony bashers will eat their words in 2007 |
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| by Stan Beer | |
| Saturday, 09 December 2006 | |
  
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Meanwhile, an under reported fact is that the biggest selling console on the market last month was not the Wii, PS3 or Xbox 360 but the PS2. According to research group Cymfony, consumers are turning away from Blu-ray, based on research of the sentiments of chatter in thousands of blogs. However, Sony appears unfazed by the Cymfony findings. There is currently a huge campaign underway from HD DVD advocates to push the standard ahead of Blu-ray. One group, calling itself HD Now Online has created a website calling for petitions to pressure movie studios to get behind HD DVD and move away from Blu-ray. While hard core gamers may not be pleased that Sony has added to the cost of PS3 consoles by including Blu-ray players, HD DVD advocates are no doubt even more displeased. Sony has created a strategy for getting more Blu-ray players into the hands of consumers within weeks than standalone HD DVD purveyors could do in months to date. What's more, by leveraging Blu-ray off the games console market, Sony has been able to reduce the cost of Blu-ray players to equivalent prices to that of HD DVD. It's almost a given that PS3 will be the biggest selling Blu-ray player in 2007 and will quite likely outsell all the standalone HD DVD players combined. Whether Sony succeeds in meeting its target of 6 million PS3 units shipped by March 2007 is really missing the point. As the continued sales of PS2 attests, the consoles race is a long haul business and Sony appears determined to stick it out to the end. {moscomment} |
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