Robin Hirst, director of collections research and exhibitions at Museum Victoria, noted that The Apple Effect represents a number of firsts for the museum, including podcast tours, a Dashboard widget showing a calendar of community collection displays at the Melbourne Museum, and a forthcoming virtual tour of the collection.

He also praised iMUG for the extensive publicity it had generated for the display. Anthony Caruana, immediate past president of iMUG said the project had attracted surprising levels of overseas interest with several people saying they plan to visit the museum during forthcoming trips to Melbourne.

Diana Ryall, former managing director of Apple Australia, was a special guest at the ceremony. "I just couldn't miss this for anything," she said. "My time with Apple was wildly exciting - I saw everything except the Apple I." In keeping with the theme of the display, she observed that Apple's contribution was in letting people "do stuff" without having to battle with technology.

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