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Information Technology News Yahoo in online job ads deal with newspapers
Information Technology News Yahoo in online job ads deal with newspapers | Yahoo in online job ads deal with newspapers |
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| by Stan Beer | |
| Tuesday, 21 November 2006 | |
  
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With Yahoo being the most trafficked site on the Internet, the deal should increase the reach of job advertisers substantially, and enable to take advantage of Yahoo's ad delivery technology, including RSS feeds. For Yahoo, the deal enables the brand to reach into local small business markets that it has not yet been able to penetrate. The deal between Yahoo and the newspaper groups would seem to be a landmark agreement, which recognizes that the print and online media still have something to offer each other. While Yahoo can provide a global audience, newspapers can provide local content. Market watchers are already predicting further such deals between the two groups in the future. {moscomment} |
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