| Boost Mobile launches 'first-of-a-kind' cellphone friend finder |
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| by Stuart Corner | |
| Wednesday, 15 November 2006 | |
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Page 2 of 2 I had the same beef with Optus when it launched its service and with great difficulty was able to extract the following admission. Featured Whitepaper
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Note that this would likely be the maximum achievable accuracy because base station density is greatest in the centres or major cities. (True, it is where the service will be most used). US cellular networks might be denser, but really there should be some disclaimer to say that while the map might show Fred at the corner of Fourth and Fifth streets, there's every chance he could be a couple of blocks away, in any direction. Interestingly, there is an Australian connection with the US service. Boost Mobile bills itself as a" lifestyle-based telecommunications brand focused on offering premium pay-as-you-go wireless phones and services to the youth market." It is now a subsidiary of Sprint Nextel, but its roots are in Australia. The Boost brand was launched in Australia in 2000 to take a segmented market approach to providing wireless communication for the youth market. Boost was introduced to New Zealand in 2001 and launched in California and Nevada in 2002. Boost Mobile (USA) became a wholly-owned subsidiary of Nextel Communications in 2003, began expanding to new US markets in 2004, and completed a nationwide roll out in February 2005. It became subsidiary of Sprint Nextel when Sprint merged with Nextel in August 2005. It now has more than 3.1 million customers.{moscomment} |
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