However I don't really see the point of the funky Gecko website because it's the parents not the kids who will be buying these things. And they both embody the same basic idea: no SMS and parental control over what numbers can be called and what numbers can call the device.

The big difference is that the Gecko is configured by pushing buttons on the device, the TicTalk via a web portal. The other big difference is that in addition to the basic number group the TicTalk has 'reward numbers' designed to allow the child to contact and be contacted by friends. Time restrictions can be place on these numbers and they are designed as a privilege that can be granted or withdrawn at any time.

There's also a big difference in pricing. The TicTalk cost $259, but this is generally included in plan costs, and the Gecko just over $100. There are no bundled call charges on the Gecko, but you have to sign on for a 24 month contract via Vodafone reseller Reward Mobile.  The TicTalk has a number of plans in the usual confusing manner.

So which will win? I reckon it will all come down to the marketing and I'd put my money on the guy who made a fortune selling unusual fruit juice concoction swith a cheeky name (who now styles himself  "Chief Gecko") over the big T any day.{moscomment}