| Nokia research on mobile TV: music to Google CEO's ears |
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| by Stuart Corner | |
| Monday, 13 November 2006 | |
  
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"On mobile TV, advertisers will be able to pinpoint their messages to users according to very specific levels not possible with traditional TV and at success rates higher than those of the Internet," Orgad said. The report also reveals that advertisers are currently experimenting with five and seven second-long ad spots better suited to the 'snacking culture' of mobile TV viewing. The report predicts that the most popular genres and programmes on mobile TV will be news, entertainment (soaps, reality shows, comedy, animation), sport, music and children's programmes. It says that content will be tailored with the mobile viewer in mind, and 'snackability' will be an important attribute:, such as much shorter and more concise news bulletins and 'mobisodes' - fragmented and small made-for-mobile episodes that cater to bite-sized portions of content on the go. The report also predicts that programmes will need to emphasise visual spectacle over conventional narrative and be image-orientated; that broadcasters will need to focus on talking heads, where viewers will be able to watch close-ups and see the details, rather than capturing a wide screen; greater user interactivity in the plots of reality TV shows and game shows; and growing importance of user-generated content. {moscomment} |
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